Why Update The Site?

The old site was dark black, gray, and a pink color as an accent. I noticed many of our competitor’s sites were blues, greens, and light grays and that made customers feel more welcome and the overall color scheme was less depressing. So I changed it all — not just the colors. Over the course of a year, I updated everything about the old site from page content to sales funnels, subdomains, and everything else customers would see.

Now the site is blue, green, gray, and white with a consistent look no matter what subdomain you’re on. If it’s affiliated with PXD, you’ll recognize it.